2011 - Present
Creative Director | Owner
Launched global creative and content development agency that combines Hollywood storytelling with Silicon Valley design thinking to deliver innovative brand strategies and creative marketing solutions.
Manage all aspects of daily operations, including shaping company mission, business strategy, managing key metrics, and overseeing budgets of over $1M.
Mentor creative teams of up to 12 Art Directors, Animators, and Video Editors, while contributing to the creative process by delivering innovative visual designs, logos, storyboards, business presentations, and animations.
Designed and Produced Graphic Packages for MTV, OWN, WeTV, HGTV, and Discovery ID, including all episodic social media graphics for MTV's "Help! I'm in a Secret Relationship.
Creative Direction for Verdin Marketing. Developed and produced social media content and marketing for Idler's Appliance, CAPSLO, Lumina Alliance, and Dana Reserve.
Formulated all marketing and rebranding efforts for Shale Oak Winery, including:
new e-commerce site creation and integration,
social media and content marketing,
packaging and label designs,
OHH, and print collateral.
An increase in online sales contributed to a 30% growth in revenues.
Behind-The-Scenes Visual Consultant for Film Solutions and Paramount Studio's Filmmaker Focus highlighting such classic films as Urban Cowboy, Fatal Attraction, and Beverly Hills Cop.
Developed brand strategy, identity package, and user experience for Chill Joy, a new massage and meditation franchise for Interactive Health, Inc.
Conceived, directed, and produced three immersive onboard experiences for Princess Cruises, including Lights! Camera! Action! a multi-media, interactive stage show launched on three ships and translated into Mandarin.
Created new visual identity and branding for Upper Diamond while collaborating on marketing and design strategies for their client, Kelley Blue Book.
Collaborated on UX and UI strategy for the digital channel and app, Fox Sports Go.
Formulated 30+ original content presentations for Shine America, Eclipse Television, All4Media, Discovery Channel, and NBC.
1998 - 2011
VP Creative Director
New Wave Entertainment
Instrumental in transforming a 28-person movie marketing company to 450-person fully integrated media company by championing emerging technologies in a fast-paced production environment while servicing multiple stakeholders and fostering positive collaboration between internal and external clients.
Generated a 300% increase in revenue through strategic growth in motion graphics, network branding, user interface design, digital products, and content marketing.
Managed budgets of over $7M while increasing client retention.
Oversaw creative design and strategic direction of over 70 digital products - websites, apps, user interfaces, and online content, including devising and implementing a digital asset management system.
Developed standards and best practices for photoshoots, film and video content, post-production workflows, 2D/3D animation, and UI designs used by over 150 team members.
Delivered strategic creative direction and market strategy for high-profile global rebrands of Disney Channel, UPN, TLC, HBO Sports, and Radio Disney, including all consumer product touchpoints and visuals - packaging, point of sale, content, advertising campaigns, e-commerce, OOH, television, mobile, and digital.
Produced 70+ movie and television main titles in collaboration with studio heads, executive producers, and award-winning directors, including Disney Channel’s Wizards of Waverly Place, Fox’s Glee, and CBS’s Jeopardy.
Orchestrated over 200 animated elements for the 56th Emmy Awards. Produced and creatively oversaw Hallmark Channel’s Mother’s Day Campaign, including a special shoot with Maya Angelou performing original poetry.
Selected by the White House Chief of Technology to consult on a new digital wellness platform, Apps for Healthy Kids, based upon the success of PBS’s Dress Chica app.